GROWTH CURRENCY⚡

[Read the browser version right here] What You Can Learn From Mark Manson's Newsletter Onboarding (Pt. 1) A week ago, I subscribed to Mark Manson's newsletter. Like millions (probably) already have. Mark's newsletter landing page where he's already doing things *differently* But I sub'd for a different reason than the million: I don't give a sh*t about his content (no offense, Mark). I give a sh*t about his onboarding process. Why? Because my onboarding process—I hate to admit—could be...

[Read the browser version right here] Spicy Newsletter Takes in 2025 If you've been in the newsletter space long enough, you've 100% seen conflicting advice. People love sharing what's worked: "Lead magnets are a great way to scale growth!" "Make sure you use double opt-in to avoid spam.""Always A/B test your subject lines." But then the other half of the group stands up and says: "Lead magnets are a waste of time. Do this instead.""You'll lose too many subscribers to double opt-in!""A/B...

[Read the browser version right here] Do you need social media to grow a newsletter? In a word: No. Sure, social media can help. But you don't have to be the reply guy or the niche guru and sell your soul to please the algos. In fact, some pretty impressive newsletters grew their lists without relying on social media much at all. We dove deep into this topic and found five "non-social" strategies for newsletter growth. EP 005: How They Grew Without Social In the latest Growth In Reverse...

[Read the browser version right here] Eddie didn't even want an audience at first.But now he's got 75k subscribers. Eddie Shleyner got a job as a copywriter 10 years ago. One problem: he had no idea how to *do* copywriting. So he started teaching himself. He was diligent in taking notes and capturing everything he learned. And he had no intention of sharing any of it. Fast-forward 10 years later: Eddie built the VeryGoodCopy newsletter to 75k+ subscribers. And it's the central hub of his...

[Read the browser version right here] The 'Resend To Unopens' Experiment I tried it for 5 campaigns. Here's what happened. I used to do this all the time. Resending to unopens made sense to me because of my own inbox habits: I’d “save” emails in my own inbox to read later. Then I’d forget to read them. So getting a friendly reminder (aka. a “resend”) from that newsletter publisher was often welcome. Well, I recently decided to fire up this “Resend to unopens” strategy again (Kit has a...

[Read the browser version right here] Hey! Today's article below could save you from losing 20-40% of your subscribers. I've personally lost over 2000 subscribers to this "best practice." I don't want you to make the same mistake. But first... Chenell and I just dropped our second podcast episode. And wouldn't you know it? → It's full of other mistakes we see newsletter operators (including us both!) making all the time. We share 12 of the most common newsletter mistakes—and how to avoid or...

[Read the browser version right here] We launched a podcast... about newsletters! I shared the news last week that I've teamed up with the amazing Chenell Basilio (of Growth In Reverse fame) to cohost and launch the Growth In Reverse podcast. Well, I'm even more excited to share... Episode #1 is *LIVE* — and we're hitting the ground running: → The Wildest Newsletter Growth Strategies You Need To Try In This Episode We run through some of the wildest growth strategies Chenell has unearthed...

[Read the browser version right here] LAUNCHING: A NEW PODCAST ABOUT NEWSLETTERS I've been devouring all-things "newsletter" for the past 4 years. But I've been consuming podcasts for the better part of the past decade. Like, I've literally spent thousands of hours listening to smart people talk about stuff I'm interested in. And secretly—while listening to these smart people talk—I dreamt of starting my own podcast. Especially a podcast about newsletters. There are next to zero good podcasts...

[Read the browser version right here] 3 ONBOARDING MISTAKES THAT KILL ENGAGEMENT 💀 I'm a (proud) newsletter nerd. And a houseplant nerd. 🪴 So I subscribed to one of my favorite houseplant YouTuber's newsletters. ....and yikes 😬 They made some super common mistakes that can spell death to engagement. But the best part? They are all super easy to avoid. Here's what they did wrong—and how to do it better... Beautiful landing page by Kit 👌 The landing page is beautiful. The copy is pretty solid....