⚡ this simple flywheel got 18k subs—and $1.2M
[Read the browser version right here] Hey hey Reader, I think you might find a few resources below interesting (if you write a newsletter, of course)... FREE Resources by GC⚡→ Increase opt-ins like a best-selling author (FREE templates) → 30 Days of Growth (via Chenell @ Growth In Reverse) How to Spend $100k to Grow A Newsletter: The Self-Liquidating FlywheelLearn the simple system this solopreneur uses to grow his newsletter—fully funded by new subscribers.We (Chenell & myself) published our exclusive interview with Olly Richards on the Growth In Reverse podcast last week. But today I'm sharing just a small-but-mighty learning from that chat. (Click the thumbnail below to watch the whole interview.) Here’s why we wanted to chat with Olly:
All this is overwhelmingly impressive. It’s clear when talking to him that Olly is smart, entrepreneurial, and disciplined. He did a lot of things the “right” way. But there’s one key part of Olly’s story that’s living rent-free in my mind. And it’s something I believe strongly that newsletter operators — including myself — need to learn. What is it? It’s how Olly paid for the distribution of his 118-page Google Doc and grew his newsletter, in essence, for free to 18k+ subscribers in ~18 months. And it’s called a Self-Liquidating Flywheel (or SLF for short). But before I get too deep into the SLF, you should understand the potential impact this can have on your business. Spending Your Subscribers’ $100k To GrowOlly readily shares that he invest in paid growth (over $100k worth!) to market the free Google Doc case study, and grow his newsletter audience. That’s right — he didn’t market his newsletter. He promoted a free resource. You might be asking why the hell you’d spend $100k marketing a free resource 🤔 He did so because it was the Trojan horse into his ecosystem. And he knew anyone who found the resource valuable would be an ideal fit to work with him in some capacity. Olly shares in one post how he spent over $100,000 marketing the Doc.
Olly shared the image below in one of his blog posts about this. I share all the details of how Olly spent $101k generated by new subscribers to grow his newsletter—and how YOU can do the same. Learn how to create a Self-Liquidating Flywheel and a Self-Liquidating Offer, like Olly did, that got him "free" traffic, 18k subscribers, and resulted in $1.2M in revenue 👇
Newsletter Hits
|
Book a 1:1 newsletter strategy session and walk away with a clear plan to grow, monetize, and scale — from someone who's done it and helped dozens of others do the same.
Book a 1:1 Newsletter Strategy Sesh
All sessions include a recording of the call + transcript, and a few async follow-ups via email.
30-minute Strategy Sesh →
60-minute Strategy Sesh →
Newsletter Events
Craft + Commerce - Jun. 11-14 - Boise, ID
Hosted by Kit
Will I be there? ✅
Will Chenell be there? ✅
Audience Camp - Sept. 5-7 - Asheville, NC
Hosted by Matt McGarry
Will I be there? ❌
Will Chenell be there? ✅
(Got a newsletter-related or other relevant event coming up? Let me know!)
The Funnies 😆
(Brought to you by my brand of dad humor)
The trash necklace 😂
As someone who likes Mondays, I'm offended.
Customer service reps are the real MVPs 💯
Do newsletters better:
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
→ Increase opt-ins like a best-selling author (FREE templates)
→ Start a newsletter for FREE with Kit (free up to 10k subscribers)*
→ Book a 1:1 newsletter strategy sesh w/me: 30 mins || 60 mins
Peace and platonic love,
Dylan
LinkedIn | Twitter | Bluesky | Threads
---------------------------------------
This newsletter was brought to you by the following playlist 🤘🎵
(I added a voting option this week -- vote for your favorite tune/artist!)
** Matt is currently rebranding his newsletter to The Quarter from Station
* indicates affiliate links. I get paid a small commission if you use these links to purchase a product or service.
.