is Substack right for your newsletter?


"Why am I getting this email?" — quick reminder:

You may have signed up on my homepage, for one of my free resources (1KS Roadmap or Mark Manson onboarding templates), or you were referred here by a friend's newsletter. If not, unsubscribe at the bottom — no harm, no foul.

[Read the browser version right here]


Hey hey Reader,

Quick note before we dive into all the goods:

→ I'm in Boise this week for Kit's annual Craft + Commerce event.

I've used Kit as my ESP for nearly 4 years. I started this very newsletter on Substack but switched to Kit not long after.

I'm beyond stoked to attend this event, learn from the best in the industry—and *finally* meet some creator friends IRL—including Chenell who I've cohosted a podcast with for over 6 months!

3 Things:

1- And keep your eyes peeled* for our in-person episode we're recording in Boise!

2- If you're coming to Boise and see me/us, say "Hi!" Don't be a stranger.

3- And come to our IRL Meetup on Friday night. It will be all of the fun.


FREE Resources (created & curated by GC⚡)

→ Increase opt-ins like a best-selling author (FREE templates)

30 Days of Growth (via Chenell @ Growth In Reverse)


The Great Platform Debate of 2025 — what to do?

"Should you move your newsletter to Substack?"

This week on the GIR podcast, Chenell and I dive into Substack and the great migration of creators who've come over to the platform. The question is not so much "who" is moving over, but rather the "why" behind it all.

And most importantly—should YOU?

TL;DR: Substack has its benefits. And, not surprisingly, it also has its drawbacks.

I was on a 1:1 call with a GIR Pro member this week. "I'm starting another newsletter," she told me excitedly.

(She's already running several Substack newsletters.)

"I want to try another ESP, but Substack is so easy to start something new that I'm just going to use it again."

She's right.

That's one of Substack's benefits: it's a turnkey operation.

You can fire up a new publication in minutes without wasting time with landing pages, design, or anything.

Not only that, but Substack's platform has evolved from a newsletter tool to a full-fledged creator OS with Notes (Twitter for Substackers), podcasts, video, and more.

But life is all about tradeoffs.
And when you choose Substack, you have to make a few.

I won't spoil the rest—check out our episode, where we discuss the pros and cons of using a platform like Substack, and whether you should put all your eggs in Substack's very large basket.

Watch >>

Listen >>

video preview

Newsletter Hits
Of The Week

⚡ They got 80%+ landing page opt-ins AND 13% welcome email reply rate—with paid ad traffic 🤯

⚡ A daily habit led to 3,000 subscribers. (Hint: yes it's on Substack but anyone can do it.)

5 sales tactics that generated $2,000,000+ in product sales through their newsletter

⚡This paid newsletter boosted subscriptions with one simple follow-up email. Here's how.

⚡ My favorite newsletter combining s*x, drugs, and rock'n'roll... with email marketing.

👆 that last link is from my friend Tarzan Kay. Her newsletter Emails, but better is all about consent-based marketing, full of sinful stories, and behind-the-scenes information and "salacious industry gossip."


Your newsletter strategy look like this?

Stop wasting your spaghetti time.

Book a 1:1 newsletter strategy session and walk away with a clear plan to grow, monetize, and scale — from someone who's done it and helped dozens of others do the same.

Book a 1:1 Newsletter Strategy Sesh

All sessions include a recording of the call + transcript, and a few async follow-ups via email.

30-minute Strategy Sesh →
60-minute Strategy Sesh →


Newsletter Events

Craft + Commerce - Jun. 11-14 - Boise, ID
Hosted by Kit

Will I be there? ✅
Will Chenell be there? ✅

Audience Camp - Sept. 5-7 - Asheville, NC
Hosted by Matt McGarry

Will I be there? ❌
Will Chenell be there? ✅

(Got a newsletter-related or other relevant event coming up? Let me know!)


The Funnies 😆

(Brought to you by my brand of dad humor)

That feeling when you hit 'Send' on your newsletter

Happy accident.

Nobody likes a Peeping Tom.

Do newsletters better:

The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
Increase opt-ins like a best-selling author (FREE templates)
Start a newsletter for FREE with Kit (free up to 10k subscribers)​*
→ Book a 1:1 newsletter strategy sesh w/me: 30 mins || 60 mins

Peace and platonic love,

Dylan

LinkedIn | Twitter | Bluesky | Threads

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Sorry, no time to put together a playlist this week. But here's last week's playlist 🤘🎵

* wtf kind of expression is that?

* indicates affiliate links. I get paid a small commission if you use these links to purchase a product or service.

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