"Why am I getting this email?" — quick reminder:

You may have signed up on my homepage, for one of my free resources (1KS Roadmap or Mark Manson onboarding templates), or you were referred here by a friend's newsletter. If not, unsubscribe at the bottom — no harm, no foul.

This YouTuber taught me everything about audience growth

(This relates to newsletters—stick with me here)

ARIatHOME is a talented musician.

He's also a YouTuber with 328k subscribers—with only five long-form videos.

Here’s an abbreviated story of his rise—and how he's crushing audience growth

↓↓↓

Ari started his YT channel in 2014 when he was ~15yrs old.

He was posting music videos of his songs and streams. Despite being a natural talent, none of the videos really took off.

Then, the YT algorithm served me an ARIatHOME Short last week 👇

And guess what → Ari was NOT at home anymore. He was out on the streets—of NYC.

And he was walking around like one-man digital marching band with a keyboard, mic, mixer, and speakers.

As I watched Ari approach complete strangers, I was transfixed.

→ He sampled a stranger’s voice on the spot.
→ Built a beat from it.
→ And got complete strangers to freestyle rap over his beat.

I couldn’t stop watching. Literally mesmerized. And I'm not alone.

That Short has over 582k likes and 9,500 comments.

In fact: all of Ari's YT Shorts have 100k+ views. Some over 1M.

The Common Thread of Ari's Most Popular Videos?

𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻.

Ari's solo livestreams didn't blow up. His videos of him making beats and freestyle rapping by himself didn't blow up.

His channel and videos blew up when he started collaborating with others.

Getting complete strangers to hop on the mic—that’s where the magic happened. Ari is proof that the right collabs can skyrocket growth.

There is undeniable power in collaborations.

And that’s the main focus in the Growth In Reverse Pro Community for the next 45 days.

We're calling it the "Grow Without Social" challenge, but the main focus is how to collaborate with others.

Like Ari (and many others) have proven, collaborations can:

→ grow your audience faster
→ and attract the RIGHT kind of subscribers

Chenell (our fearless leader) has even created a free course and leaderboard for this 45-day community challenge.

So if you want more (and better) subscribers, this is your playbook and accountability nudge —or polite shove — to get going.

Join us—it starts THIS WEEK. But you have to be a GIR Pro community member.