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Hey Reader!
Here's what's happening in this edition.
→ The deliverability mistakes killing your open rates → 9 ways to use Kit's MCP to improve your email efforts → Your AI inbox doomsday prep guide → 8 LinkedIn updates that help your posts get seen (checklist included) → and more!
But super quick before we jump in --
are you coming to Boise this week for Kit's Craft + Commerce?
I arrived yesterday and I'm already having a blast.
Hit the trail for a run, had some great brews at two local breweries, and had eats & drinks with some great folks.
(photos in the PS at the bottom)
Now I'm hammering out this edition of GC⚡ for y'all before the week goes haywire with non-stop Craft + Commerce festivities.
If you are coming to C+C — me and Chenell are running a newsletter workshop on Thursday afternoon and we would LOVE for you to join us (we're giving away some goodies!)
So yes, please check out our workshop and obviously say hi!
Resource Of The Week ⚡
Want more leads? Get them with this 5-Day Challenge.
The team over at Leadsology asked me to do a resource swap a few months ago.
And honestly I was a bit hesitant. I wasn't sure the fit was right for my audience (you!).
Then it hit me.
Maybe you are using your newsletter to get leads.
Heck... I use this newsletter to get leads. Leads for my consults, leads for coaching, leads for GIR Pro.
But I don't want to just flog a random thing to you. So I'm going to experiment in public with it.
The Deliverability Mistakes Killing Newsletter Open Rates
Keeping your newsletter OUT of the spam folder is kinda important.
But the problem is everything with deliverability and inboxes is constantly changing.
We wanted someone to dish on the latest deliverability gossip.
So we asked Alyssa Dulin — a deliverability expert at Kit.
And she told us exactly what to do, and this episode just dropped! She came in hot with loads of insights for email deliverability.
But why does that matter?????? (yes that's a rhetorical question you obviously know why it matters but just in case)
It matters so we can keep getting our newsletters IN the INbox and out of the damn spam.
Here are my half-dozen BIGGEST takeaways from our chat:
1- Your sender reputation is like a credit score. 2- If you don't send a newsletter for 180+ days, you start back at zero. 3- What the 3 major engagement signals are for deliverability—and how they rank. 4- The best way to treat "recommended" subscribers 5- What actually happens when Gmail clips your emails—and how to avoid it. 6- The strategy to deal with AI Inbox Summaries
Watch it now on YouTube or listen on your favorite pod player.
Oh I almost forgot!
We included a link to Alyssa's new deliverability tool in the show notes where you get a 7-day FREE trial. 10/10 recommend.