Hey Reader!

Here's what's happening in this edition:

→ 17 Proven Newsletter Growth & Monetization Tactics
→ How much newsletter ads actually cost
→ Best newsletter landing page ever?
→ What to do starting on Substack from Zero in 2026
→ and more!

Let's dive (like every soccer player in FIFA) into it.

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The Best Thank-You Pages

Plus: Get my custom GPT to get new sign-ups immediately engaged

My buddy Des Brown asked if I wanted to write a guest post for his newsletter.

And there was a topic fresh on my mind: Thank-you pages.

Yes. The almighty-yet-often-ignored TYPs.

Why?

Everyone stresses about their landing pages. Testing, iterating, perfecting it. Gotta earn them sign-ups, right?? 🤘

But you earned it.
Then what?
Then this??

Please please please do something more than this.

I beg of you.

Your Thank-you page (TYP) is the most-viewed page you aren't optimizing. Ignoring it is a wasted opportunity.

Here are just a FEW things you can do with a proper TYP:

→ Drive first-party data with a simple survey
→ Drive revenue with an upsell, sponsor, affiliate, or offer
→ Build a waitlist
→ Build trust with a video or personal note
→ Drive engagement with a prompt to check their inbox

So instead of taking that opportunity and crumpling it up and throwing it in the trash, let's do something with it!

Get the whole article with my 5 Favorite Thank-You Page Examples (and the TYP Checklist) →​

Resource Of The Week ⚡

Get your new subscribers to confirm in one click with this Sniper Link builder 🎯

Long-time subscribers know I'm all about single opt-in.

But if you use double opt-in, you'll know the pain of all those subscribers sitting on your "unconfirmed" list.

And you're not alone.

Dave & Marsden Kline admitted to us they had 50,000+ subscribers who never confirmed their subscription.

OUCH.

Dave & Mar could've saved those 50k subscribers from email purgatory by using a Sniper Link.

While, no — you can't hold a new subscriber's hand and walk them to their inbox and make them click 'Confirm'.

But you *can* use a Sniper Link — which almost does the same thing.

The POWER of a Sniper Link

A Sniper Link does 3 things:

1) Opens up the subscriber's Gmail in a new tab
2) Automatically searches & filters for your confirmation/welcome email
3) Gets them to confirm immediately without distraction or confusion

So you can see the power, right??

"But Dylan," you exclaim, bewildered by this wicked internet magic, "how do I make a Sniper Link—and where do I put it?"

Don't worry, don't worry. I got you.
Here's the where and how.

WHERE:​
The Sniper Link should be used on the next page after sign-up. At the very least, include it in the post-sign-up text.

Your message can be as simple as "Click here to confirm your email address in Gmail"

HOW:

The "how" is the simple (and free) custom GPT I made for you.

Check it out here: SNIPER LINK GENERATOR >>​

This is 100% free and built ChatGPT.

THE LAZY LEAD MAGNET STRATEGY

This strategy is kinda crazy—but so simple.

Matt McGarry shared on our podcast episode that one of his videos drove "hundreds of new subscribers."

Chenell investigated deeper after we recorded with Matt.

Matt told her the video has now driven over 1,000 subscribers.

Umm tell us more, Matt!

HOW TO DO IT

On the surface, it's pretty straightforward. Matt...

1) teases a relevant lead magnet in the video, then

2) shares the link in the description of the video, and

3) includes another CTA + link in a pinned comment below the video

But diving deeper, there's more to it.

In fact, Chenell just published The 1,000 Email Subscribers Formula based on Matt's exact strategy. You can click the link to get access.

BUT WHAT ABOUT THE LAZY PART?

Matt casually mentioned something that nearly had me spitting out my drink all over my keyboard:

Ummm what?

He goes on to explain the "Lazy" part:

Folks, this is the power of Insanely Valuable Content™:

→ Create something so useful that it can become it's own lead magnet. 💡

It works for Matt on YouTube.
And on LinkedIn.
And probably anywhere.

TWO FINAL THINGS

1) Chenell did a little Growth-In-Reverse-ing on Matt's YT lead magnet strategy and reveals her findings in a video + free guide right here →​

2) Matt dishes on this and a LOT more in our recent chat. Watch it below:

​WATCH || LISTEN​

Can I ask a small favor?

These episodes are free to watch but cost us time & money to create.

It would go a LONG way if you could like or comment on the LinkedIn post so we can get them in front of more people!
(It's the post below 😁🙏)

Newsletter Hits Of The Week ⚡

Curated links from others that I think you'll enjoy.

⚡ What I'd do if I had to start a Substack newsletter from zero in 2026 →​

⚡ 10 email automation templates that save creators +20hrs per week →

⚡ How Much Do Newsletter Ads Cost? The Complete Breakdown →​

⚡ 17 Proven Tactics To Grow & Monetize Your Newsletter (via Chenell on Side Hustle Nation) →

⚡ Here's the thing about sponsor revenue that nobody talks about →

⚡ This is one of the best newsletter landing pages I've seen →

The most-clicked link from our last edition 👇

⚡ Mark Mansons's email subject line formulas →

Need more newsletter support?

Here are a few ways I'd love to help you:

1. Get clear on your newsletter strategy. ​
   Book a 1:1 Strategy Call With Me (30 mins || 1 Hour)
   ​
2. Improving your newsletter engagement & reducing unsubscribes starts with how you onboard your new subscribers. Book a Newsletter Onboarding Audit >>​
   ​
3. Get daily newsletter support in a private setting from myself, Chenell Basilio, and dozens of other newsletter creators.
   ​Join the Growth In Reverse Pro Community today >>​