⚡ The Case For Pruning Dead Subscribers

"Why am I getting this email?"

Quick reminder:

You signed up on my homepage or you got my 10x Newsletter Replies Free Guide.

Hey Reader!

Here's what's happening in this edition.

→ What happens when you unsubscribe 15% of your email list? (results below)
→ Email tool of the week (don't miss this one)
→ How to Master Linkedin in 2026 (full guide)
→ The welcome email pitch that 3x'd sales
→ How to scale your newsletter to $2M (full video)
→ and more!

Shall we? Let's go...

---

⚡ The Case for Pruning Your Email List

My ego took a beating last month.

I removed 700 "dead" email addresses from my list 💀 Anyone who hadn't engaged in 90+ days was gone—after running a re-engagement campaign, obvi.

(congrats on surviving! haha)

Losing ~15% of your email list in one day hurts the ego.

But what doesn't hurt is the result—and that 100% validated the decision.

The email stats prior to removing 700 emails looked like this.

BEFORE:

→ 4,618 recipients
→ 1,967 unique opens
→ 42.59% open rate
→ 209 recipients clicked at least one link

AFTER:

→ 3,337* recipients 📉
→ 1,980 unique opens 📈
→ 59.33% open rate 📈
→ 130 recipients clicked at least one link 📉

*I also did not send to "Do not Disturb" subscribers or newly "cold" subscribers: those who have not engaged over the past 30 days.

In sum: Fewer recipients, more opens, fewer clicks.

So despite unsubscribing 15% of my email list... more people in total read my newsletter—even with ~1300 fewer recipients.

Now regarding the lower click rate....

A lower % of openers actualy clicked. But what appeared to be bot clicks in previous emails are now (mostly) gone. That's purely an anecdotal observation but we'll see if the trend continues.

So between this annual list prune and running my newsletter through the handy tool below, my newsletter is getting into more and more inboxes — and fewer promotions tabs and spam folders.

That's a win in my books.

Tool Of The Week ⚡

Want your emails to land in the inbox?
Check this out.

My friend Alyssa Dulin works at Kit.

And she's a deliverability expert.
​(We just had her onThe Growth In Reverse Podcast — teaser!)

Alyssa was tired of the deliverability tools that don't actually help.

That's right. She said f*** it and built her own.

It's called SendGauge.

Even if you your emails are avoiding spam...I highly recommend you run your newsletter through SendGauge.

For example: I thought my newsletter was A-okay.

I got a 'C' grade. Woof.

So now thanks to Alyssa's tool, I'm making changes I didn't know I needed to make.

I'm trying to get that C up to a B+ 😁
​(also my high school mantra lol)

This is not a sponsored spot. But I do have an affiliate link for a
​7-day Free Trial of SendGauge -- so you can try it just like I am.

​SendGauge FREE for 7 Days →

PS - I do not affiliate with many products. The ones I am an affiliate for are the ones I trust, have tested, and/or continue to use and enjoy.

Newsletter Hits Of The Week ⚡

Curated links from others that I think you'll enjoy.

⚡ How to Master LinkedIn in 2026 (from someone who has 227,963 LI followers) →

⚡ How to Scale Your Newsletter from $20K/yr to $2M →

⚡ The welcome email pitch that 3x'd sales →

⚡ Why your newsletter is the product →

⚡ Stop designing your newsletter to be "read" — design for skimmers (a newsletter design guide) →

The most-clicked link from our last edition 👇

⚡ This website is built to resemble and operate like an email inbox →

30 Days + 30 Free Tips
​= 30 Days of Growth

Last year my good friend Chenell launched the 30 Days of Growth "pop-up" newsletter.

30 creators.
30 days.
30 growth + optimization tips.
100% free.

Well she ran it back for a Round 2!

But it's coming to an end TOMORROW (May 23rd) 😱

Yep, tomorrow is Day 30. This is 30 days of free, actionable tactics from people who've actually done it.

So sign up asap so you can get access to the whole series before Chenell comes to her senses and puts it behind a paywall.

​Sign up FREE at 30daysofgrowth.co >>​

Need more newsletter support?

Here are a few ways I'd love to help you:

1. Get clear on your newsletter strategy. ​
   Book a 1:1 Strategy Call With Me (30 mins || 1 Hour)
   ​
2. Improve your newsletter engagement & reducing unsubscribes starts with how you onboard your new subscribers.
   ​Book a Newsletter Onboarding Audit >>​
   ​
3. Get daily newsletter support in a private setting from myself, Chenell Basilio, and dozens of other newsletter creators.
   ​Join the Growth In Reverse Pro Community today >>​