Spicy Newsletter Takes in 2025

If you've been in the newsletter space long enough, you've 100% seen conflicting advice.

People love sharing what's worked:

"Lead magnets are a great way to scale growth!"
"Make sure you use double opt-in to avoid spam."
"Always A/B test your subject lines."

But then the other half of the group stands up and says:

"Lead magnets are a waste of time. Do this instead."
"You'll lose too many subscribers to double opt-in!"
"A/B testing is pointless."

And the rest of us in the middle are like... so which is it?

We're going to try and settle some debate on a few of these topics in our brand new podcast episode.

And it gets a little spicy 🌶️

EP 006: Spicy Newsletter Takes: Should You Really Do This?

In this episode, Chenell and I cover everything from lead magnets to newsletter giveaways and whether or not we think these strategies are worth it.

We even cover a topic "so polarizing" that it's like talking politics at Thanksgiving dinner.

Long story short: we give our takes. Some spicy, some less so.

What's the spiciest? 👇

Watch now →

You can listen to this episode here:

→ Apple Podcasts
→ Spotify
→ More...

But we want to hear from you: what do you agree with—or where did we miss the mark?

Share your thoughts on LinkedIn and I'll include the best comments in next week's newsletter 🙌

Too many emails? No prob.

Click the button below if you want to opt out of getting these podcast episode emails, but still want the "regular" Growth Currency newsletter.

Opt me out of these podcast emails please >>

Newsletter Growth Sesh

Remove blind spots and get a fresh perspective on your newsletter strategy—with me!

The thing I found the most helpful with my newsletter business was getting a fresh & objective perspective on my newsletter.

It helped me pivot my newsletter, focus my messaging & targeting, and increase revenue.

And all it took was a 30-minute Zoom call.

Well...

I found it so helpful that I want to offer the same fresh set of eyes to help you scale growth and improve revenue.

So let's go over your newsletter together.

We can cover your...
→ landing page, welcome email & new subscriber onboarding
→ newsletter content & design/formatting
→ growth strategy
→ revenue strategy
→ engagement & retention

...or we can cover all of it in a 60-minute Journey session!