"Why am I getting this email?" — quick reminder:
You may have signed up on my homepage, for one of my free resources (1KS Roadmap or Mark Manson onboarding templates), or you were referred here by a friend's newsletter. If not, unsubscribe at the bottom — no harm, no foul.
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[Read the browser version right here]
(This section is always buried at the end of my newsletter. So I'm doing something different and sharing it here. Why not, right?)
Let me help you do your newsletter better:
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
→ Increase opt-ins like a best-selling author (FREE templates)
→ Take your newsletter to the next level with the GIR Pro Community
→ Start a newsletter for FREE with Kit (free up to 10k subscribers)*
→ Book a 1:1 newsletter strategy sesh w/me: 30 mins || 60 mins
Don't Let Your Newsletter Become the Local Race That NOBODY Knows Exists
Last weekend, I ran in the only 10k race in my town—and somehow finished 7th 🙌
But here's the wild part: I only found out this race existed last year.
Despite:
- Living here since 2005
- The race being around since 2012
- And being a "runner" since 2013
I just stumbled across it by accident in a Facebook group.
That means for 10+ years, I missed out on something I would’ve loved. Not because I didn’t care—but because I simply didn’t know it existed.
The lesson?
Nobody will just find your thing. You have to tell them about it.
Simply put: You need to share your sh*t—and often.
Stop assuming everyone knows...
→ what you do
→ how you do it
→ and how to get it
Know what happens when you don't share? You hold a race and barely anyone shows up.
Or in our case, you spend hours upon hours crafting a high-quality piece of content and publish it to crickets.
There should have been posters about the local 10k race all over the town: in coffee shops, grocery stores, schools.
People in your neighbourhood (i.e. your audience) need to be told or reminded about your newsletter/podcast/course/product/service—all of it.
Don’t be like the under-attended local race that most of the town doesn’t know exists….
And share your sh*t! 💩
But how?
You can't afford to be invisible to your ideal audience
So let’s talk about how to actually promote your newsletter—without relying on hope or random discovery.
Yes: you need to share your newsletter *often*.
But it takes more than just sharing it.
You have to make sure you're telling...
- the right people
- in the right places
- with the right message.
Am I an expert doing this myself? Not quite, but I have a good idea as to how we can get better.
So I want to turn this into a mini-course called Share Your Sh*t.
It would look something like this...
- The Anatomy of a Good Promotion
→ Message, timing, placement, call to action.
- The Digital Coffee Shop Map
→ Where to find your audience, and how to show up without spamming.
- Writing “Why Subscribe” Pitches That Convert
→ 5 pitch types with templates + when to use them.
- Promoting Without Feeling Cringe
→ Real examples, subtle inserts, ethical brags.
- Promotion Systems > Promotion Sprints
→ Build routines that promote you every week—even while you’re offline.
If you want to get better at sharing your sh*t and promoting your newsletter, click below to let me know if you're interested. If enough people are, I'll put this together — with public accountability
Newsletter Hits
Of The Week
⚡ What’s a normal open rate for newsletters in 2025? Find out.
⚡ This couple is crushing LinkedIn & newsletter growth. How they're doing it.
⚡ "I hated you." The Hustle vs. Morning Brew: how competing founders built 8-figure newsletters.
⚡ A FREE guide to better audience growth. Sign up to get it.
Tired of “just post more” advice from marketing bros who conveniently forget to mention they bought half their followers?
My friend Adriana Tica put together Audience Accelerator, a free guide that helps you build a large and relevant audience without selling your soul to social media darkords.
No engagement pods.
No fake urgency.
No wasting time on social media hamster wheels.
Just actionable, proven tactics to grow faster without playing the algorithm game.
Get the guide. Get the audience. Get selling. Get it here.
Stop guessing.
Start growing your newsletter—and revenue—with a proven strategy.
Book a 1:1 newsletter strategy session and walk away with a clear plan to grow, monetize, and scale — from someone who's done it and helped dozens of others do the same.
Take Grant—a recent 1:1 client of mine.
Grant was doing a lot of the right things with his newsletter.
He had over 140k newsletter subscribers.
But he needed an outside perspective—especially when it came to newsletter revenue.
So he booked a 60-min Newsletter Strategy Call with me.
I shed some light on strategies he hadn't considered with concrete examples and Grant has hit the ground running 💪
Book a 1:1 Newsletter Strategy Sesh
All sessions include a recording of the call + transcript, and a few async follow-ups via email.
30-minute Strategy Sesh →
60-minute Strategy Sesh →
How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond
The latest episode of the Growth In Reverse podcast dropped earlier this week—and it's quickly becoming one of our most popular 👇
Or Listen 👇
Newsletter Events
The Newsletter Conference - May 02 - New York City
Hosted by Who Sponsors Stuff
Will I be there? ❌
Will Chenell be there? ✅
Craft + Commerce - Jun. 11-14 - Boise, ID
Hosted by Kit
Will I be there? ✅
Will Chenell be there? ✅
(Got a newsletter-related or other relevant event coming up? Let me know!)
The Funnies 😆
Beware of dog.
The deepest.
Do newsletters better:
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
→ Increase opt-ins like a best-selling author (FREE templates)
→ Start a newsletter for FREE with Kit (free up to 10k subscribers)*
→ Book a 1:1 newsletter strategy sesh w/me: 30 mins || 60 mins
Peace and platonic love,
Dylan
LinkedIn | Twitter | Bluesky | Threads
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PS - This newsletter was brought to you by the following playlist 🤘🎵
(Track #9 is an epic—must listen)
* indicates affiliate links. I get paid a small commission if you use these links to purchase a product or service.
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