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⚠️ WARNING: this email contains graphic screen shots of a killer engagement & upsell strategy. Reader discretion is advised.

"And the idea is it's the only newsletter that rewards you for getting smarter."

Katelyn Bourgoin mentioned it in last week's podcast episode that she launched a 𝘯𝘦𝘸 newsletter experiment:

→ a 'bonus' edition called Fri-yay

Sounded fun so I checked it out (like the diligent newsletter nerd that I am).

And what did I find?

Well for one, it's really good. You should check it out.
(tip: just subscribe to Why We Buy and you'll get it every other Friday)

But one engagement tactic really stood out to me.

FIRST: Get readers to vote on a poll disguised as a quiz 👇

SECOND: Incentivize the voting with a prize

THIRD: Send voters to a sales page that's disguised as a Thank-You page 🤯

Why is this awesome?

→ People need incentives to act. The chance of winning a prize is more than enough to get a click. But if that incentive wasn't there, you might not be bothered.

→ Clicks are strong engagement signals for email clients. More clicks, less spam folders, more inboxes. That's good, right?

→ Easy ROI. Katelyn only needs TWO sales of her $129 course to justify the $250 prize. Since over 63k readers will get this email, that shouldn't be a problem.