"Why am I getting this email?" — quick reminder:

You may have signed up on my homepage, for one of my free resources (1KS Roadmap or Mark Manson onboarding templates), or you were referred here by a friend's newsletter. If not, unsubscribe at the bottom — no harm, no foul.

(This section is always buried at the end of my newsletter. So I'm doing something different and sharing it here. Why not, right?)

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Today's article below wasn't written by me.

Instead, I invited my friend Kyle—who writes the Creator Glue newsletter—to write a guest post that I could share here on Growth Currency⚡— take it away, Kyle!

Your Newsletter Engagement Toolkit 🛠️

Newsletter engagement advice has become incredibly shallow.

"Write better subject lines!"

"Use more emojis!"

“Make it shorter!"

These surface-level tips overlook what actually matters for keeping subscribers engaged long term. They reduce the art of newsletter writing to a collection of cheap tricks and "hacks."

The result? Thousands of newsletters that get opened but never truly connect with readers.

Now don't get me wrong, subject lines do matter, but they're just the beginning. Real engagement—the kind that builds lasting relationships with your subscribers—comes from something deeper.

The Inbox Trinity

Every newsletter creator has their own definition of success. Some optimize for revenue, others for community building, and others for specific business goals.

But before you can achieve any goals, your emails need to actually reach your subscribers' inboxes. That’s why you should always remember The Inbox Trinity:

...

Read the article >>

Newsletter Hits
Of The Week

⚡ This newsletter's onboarding is straight fire? Here's what they do.

⚡ Want better subject lines? Try this tool.

⚡ Never get clipped by Gmail again: The ultimate guide on how to avoid it.

⚡ 30 ways to grow from 30 newsletter creators.
1) Sign up →
2) Check out Day 1 (The 4-Hour Email) →

Stop guessing.
Start growing your newsletter.

Book a 1:1 newsletter strategy session and walk away with a clear plan to grow, monetize, and scale — from someone who's done it and helped dozens of others do the same.

Take Grant—a recent 1:1 client of mine.

Grant was doing a lot of the right things with his newsletter.
He had over 140k newsletter subscribers.

But he needed an outside perspective—especially when it came to newsletter revenue.