​[Read the browser version right here]​

Hey!

Let's get right into it.

Here's what's percolating in today's edition:

→ The LinkedIn Strategy That Earns $76/sub
→ A tool to protect your subject line from the snip!
→ He earned $50K with a Substack paid newsletter launch (in 3 days)
→ Stop making sh*tty PDF lead magnets (and what to do instead)

... let's get after it, shall we?

PS - Go Seahawks 🏈

His LinkedIn Strategy
​That Earns $76/subscriber

Matt McGarry has grown his newsletter to over 50k subscribers in 3 years.

And yes — he's used some paid growth. That's what his agency does best.

But most of his growth has been organic.

Matt's leveraged a variety of organic growth strategies over the past 3 years. Twitter threads with "reply-to-get" CTAs got him his first ~1000 subscribers before Twitter became a dumpster fire.

So Matt pivoted to other channels. And now he's laser-focused on LinkedIn & YouTube.

Why?

Matt told us he makes $76 per newsletter subscriber he gets from LinkedIn. Solid rationale.

Here are the two main strategies Matt's used for LinkedIn & YouTube.

LINKEDIN: THE 'COMMENT-TO-GET' STRATEGY

There's one LinkedIn strategy Matt keeps going back to: "Comment-to-get" posts.

You've probably seen posts like the one pictured below with a CTA "Comment X and I'll send you the Y."

Yes. You might be sick of these. But they still work when done right.

HOW TO DO IT

1. Create a new, valuable lead magnet (or use an existing one)
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2. Publish a post that offers a solution (the lead magnet) to a common problem
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3. Include the "comment-to-get" CTA like Matt did
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4. DM the link to your lead magnet landing page to anyone who comments

WHY THIS WORKS

1. Minimal friction. Posting a simple comment is a low lift for a desired solution.
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2. Gated content. Gating the highly-aligned & free resource with a sign-up form (ie. email address) gets you ideal subscribers.
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3. BONUS: experts claim people in your DMs are more likely to see your future LinkedIn posts — I can't verify this, but it's surely a strong engagement signal for LinkedIn.

Matt attributes much of his newsletter growth via LinkedIn to this specific strategy.

YOUTUBE: THE LAZY LEAD MAGNET STRATEGY

This one is kinda crazy—but so simple.

Matt shared on our recent podcast episode that one of his newer videos drove "hundreds of new subscribers."

Chenell investigated deeper after we recorded.

Matt told her the video has now driven over 1,000 subscribers.

Umm tell us more, Matt!

HOW TO DO IT

On the surface, it's pretty straightforward. Matt...

1) teases a relevant lead magnet in the video, then

2) shares the link in the description of the video, and

3) includes another CTA + link in a pinned comment below the video

But diving deeper, there's more to.

In fact, Chenell from Growth In Reverse just published The 1,000 Email Subscribers Formula based on Matt's exact strategy. You can click the link to get access.

But what about the "Lazy" Lead Magnet?

I almost forgot!

Matt casually mentioned something that nearly had me spitting out my drink all over my keyboard:

Ummm what?

He goes on to explain the "Lazy" part:

"What I try to do with each newsletter edition is write something so valuable, concise, and insightful that it could become a lead magnet.

Every time I promote a 'lead magnet' -- it's just one of my newsletters behind an email gate where people have to enter their email to read the content.

So it creates no additional work for me. I just have to write the post and then promote it."

Folks, this is the power of Insanely Valuable Content™. Create something so useful that it can become it's own lead magnet. 💡

It works for Matt on YouTube.
And on LinkedIn.
And it'd probably work anywhere else he was willing to post.

TWO FINAL THINGS

1) Chenell did a little Growth-In-Reverse-ing on Matt's YT lead magnet strategy and reveals her findings in a video and free guide ​>>​

2) Matt dishes on this and a LOT more in our recent chat. Watch it below:

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​WATCH || LISTEN​

No time to watch? Reply with the words MATT EP — I'll send the one-page summary.

Can I ask a small favor?

These episodes are free to watch but cost us time & money to create.

It would go a LONG way if you could like or comment on the LinkedIn post so we can get them in front of more people!
(It's the post below 😁🙏)

Newsletter Hits
Of The Week ⚡

​

⚡ Stop making sh*tty PDF lead magnets. Here's the better way (from a guy with 10K email subs from IG) →

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⚡ He launched a paid Substack newsletter—and made $50k in 3 days →​

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⚡ Why you should be posting on LinkedIn on the weekends →​

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⚡ Use this tool to make sure your subject line doesn't get snipped →

Growing a newsletter
​can be slow & lonely.

So build it faster.
With our help.

Come hang out with me & Chenell in our private community.

Join us self-proclaimed Newsletter Nerds in the Growth In Reverse PRO Community →​

A few reasons why GIR Pro kicks ass:

→ Learn from experts with our live Creator Sessions.
→ Hop on a Hot Seat with Chenell to solve newsletter & business challenges.
→ Get instant, free access to all of Chenell's products and courses—including The Growth Vault.
→ Get quick feedback on landing pages, posts, newsletter issues, from me, Chenell, and our members.
→ Hang out with us IRL at exclusive Pro meetups (like we're doing in Austin at the New Media Summit)

​Join GIR Pro →​

(if you join and it's not for you, just let us know and get a 100% refund)

Need more newsletter support?

Here are a few ways I can help you:

1. Get clear on your newsletter strategy. Book a 1:1 Strategy Call With Me (30 mins || 1 Hour)
   ​
2. Improve your newsletter engagement & reduce unsubscribes! It all starts with how you treat new subscribers. Book a Newsletter Onboarding Audit >>​
   ​
3. Get daily newsletter support in a private setting from myself, Chenell Basilio, and dozens of other newsletter creators. Join the Growth In Reverse Pro Community today >>​

See you in the inbox,

Dylan

​LinkedIn | Twitter | Substack | IG

PS -

* indicates affiliate links. I get paid a small commission if you use these links to purchase a product or service.

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