Eddie didn't even want an audience at first.
But now he's got 75k subscribers.

Eddie Shleyner got a job as a copywriter 10 years ago.

One problem: he had no idea how to *do* copywriting.

So he started teaching himself. He was diligent in taking notes and capturing everything he learned.

And he had no intention of sharing any of it.

Fast-forward 10 years later:

Eddie built the VeryGoodCopy newsletter to 75k+ subscribers. And it's the central hub of his business. He even published a book with the same name.

So how'd he go from taking copywriting notes to 75k subscribers and published book?

Stealing a line from the best sitcom of all time, I yada yada yada'd over the best part.

HOW Eddie Did It

I had the honor of co-interviewing Eddie Shleyner for the Growth In Reverse podcast.

We dig into all the "hows".

Eddie talks about his journey of taking notes, pitching Hubspot to write articles for them, and even writing his new book.

And the coolest part of this episode?

It just might be watching Eddie react in real time to the deep dive article Chenell wrote on him.

Watch now →

You can listen to this episode here:

→ Apple Podcasts
→ Spotify
→ More...

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Newsletter Growth Sesh

Remove blind spots and get a fresh perspective on your newsletter strategy—with me!

The thing I found the most helpful with my newsletter business was getting a fresh & objective perspective on my newsletter.

It helped me pivot my newsletter, focus my messaging & targeting, and increase revenue.

And all it took was a 30-minute Zoom call.

Well...

I found it so helpful that I want to offer the same fresh set of eyes to help you scale growth and improve revenue.

So let's go over your newsletter together.

We can cover your...
→ landing page, welcome email & new subscriber onboarding
→ newsletter content & design/formatting
→ growth strategy
→ revenue strategy
→ engagement & retention

...or we can cover all of it in a 60-minute Journey session!