⚡ 25k subs in 4 months.
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[Read the browser version right here] Here's what's percolating in this edition:→ Newsletters IRL ...now, let's get it on (as Marvin Gaye once crooned—probably about newsletters) Okay hear me out. Newsletters—but IN PERSON. It's happening. Join me. We're all gonna be hanging out at the New Media Summit in Austin, Texas on February 26-27.And you can get 20% OFF your ticket to come hang out with us all while learning from the world's smartest media founders with my GC reader promo code: Dylan20off (← copy for 20% off!) SAVE 20% TO ATTEND THIS SUMMIT—AND HANG OUT IRL >>(PS - Early Bird pricing ends Friday Nov. 14th at midnight EST—then tickets double in price!)
The Elite Flywheel That Drove
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Milly Tamati runs the Generalist World newsletter. And she's crested 40k subscribers in ~2.5 years.
And she got 25k of those in the last 4 months 🤯
But she doesn't even promote her newsletter.
Nope.
She points all the eyeballs she gets over to her Generalist Quiz.
See, the quiz promising to answer "What type of generalist are you?" is the lead magnet *into* Milly's newsletter—and eventually—her 700-member online community of generalists.
The funnel goes like this:
Social posts → Generalist Quiz → Newsletter → Community
But the real key is getting people to the quiz.
Find out how she's doing it—and a ton more—in this week's Growth In Reverse podcast episode.
WATCH >>
LISTEN >>
Can I ask a small favor?
These episodes are free for you, but they cost time & money to create.
It would go a LONG way if you could like or comment on the LinkedIn post so we can get them in front of more people! (It's the post below 😁��)
Newsletter Hits
Of The Week ⚡
⚡ Ranking 30+ Newsletter Growth Tactics—From Best To Worst (From a newsletter growth expert)
⚡ How to close $50k+ deals for your newsletter.
⚡ His Newsletter Made More Than His $200k+ Salary—so he quit. (This one is meaty -- reply to this email "Send me the TL;DR" and I'll send you the most important + actionable takeaways)
⚡ How long does it take to make money with a newsletter? Find out here →
The link above is from my friend & GIR Pro community member, Adriana Tica. She just published the State of Solopreneurship 2025 report. It's 100% free. And it's a gold mine for data. Find out what channels solopreneurs are using to drive leads, revenue, and what their biggest bottlenecks are (so you can build out a solution to their biggest problems).
Growing your newsletter feel like this?
Stop beating your head against a wall.
Join 80+ Newsletter Pros in the
Growth In Reverse PRO Community →
→ Learn from the pros with our live Creator Sessions.
→ Hop on a Hot Seat with Chenell to solve newsletter & business challenges.
→ Get free access to all of Chenell's products and courses—including The Growth Vault.
And do it before she increases the annual membership fee ��
Join GIR Pro →
Improve your newsletter with these:
→ The 1KS Roadmap: A Free Course To Your First 1,000 Subscribers
→ Increase opt-ins like a best-selling author (FREE templates)
→ Start a newsletter for FREE with Kit (free up to 10k subscribers)*
→ Book a 1:1 newsletter strategy sesh w/me: 30 mins || 60 mins
Peace and platonic love,
Dylan
LinkedIn | Twitter | Substack | IG
* indicates affiliate links. I get paid a small commission if you use these links to purchase a product or service.
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