Hey Reader,

Welcome to the 117th edition of Growth Currency⚡— the ~~weekly~~ now-fortnightly newsletter that helps you start + grow + improve + monetize your newsletter.

Yep—it's meta: a newsletter about newsletters. Check out older editions here.

In this edition:

» beehiiv launches Boosts
» 5 simple ways to monetize your newsletter
» How to grow your newsletter with IG
» Everything you need to know about email deliverability

…and more!

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What You Need To Know

News from GC & the Newsletter industry

→ beehiiv launches Boosts feature

→ Substack launches *different* Boost feature, among many others

→ Want direction & advice with your newsletter? Book a 30-min or 60-min newsletter strategy call with me.

ARTICLE by Growth Currency⚡

5 Simple Ways To Monetize Your Newsletter TODAY

The path to money is quicker than you think…

The goal for 99% of newsletters is to make money.

And some want to make it BIG. They see 7-figure revenues from The Hustle or Morning Brew and think: “Why not me?”

But not everyone wants to build the next Morning Brew.

So what’s the best, easiest, and fastest way to monetize a newsletter?

Here are 5 ways you can get started today on your path to newsletter monetization.

5 ways to monetize your newsletter TODAY »

LINKS by Growth Currency⚡

"Knowledge is the currency of growth."

GROW YOUR NEWSLETTER

⚡ Newsletter Growth Tips by Josh Spector

My Take: This YouTube playlist has 13 video snippets ranging between 8-16 mins. Some clips included...

→ Why your lead magnet might suck
→ How to make my newsletter a must-read
→ How to build a content system
→ A plan to get 10,000 subscribers

⚡ How To Grow Your Newsletter With Instagram by Matt McGarry

Key takeaways: There are tons, but these were my biggest:

→ use lead magnets as a honey pot
→ DO NOT use a Linktree for your link in bio

IMPROVE YOUR NEWSLETTER

⚡ Want high open rates? Write killer subject lines. What I’ve learned writing and editing 750+ email subject lines by Brad Wolverton

Key takeaway: [Brad writes for The Hustle #credible]

→ Shorter subject lines win
→ Assertions are better than questions (ex. "~~Is a paid newsletter right for you?~~" "Don't start a paid newsletter"

⚡ Everything you need to know about Email Deliverability with Alyssa Dulin

Key takeaway: [you don't need to watch the whole episode—use the chapter markers in the video description for key points👍]

→ How to manage deliverability when switching ESP platforms (12:40)
→ How to test your email to make sure Gmail doesn't clip it (14:15)
→ What subscribers can do to help with deliverability (33:00)

MONETIZE YOUR NEWSLETTER

⚡ Pricing newsletter ads: Cost of sponsorships across various newsletters by The Newsletter Newsletter

Key Takeaway: There's no one-price-fits all, regardless of the way you price your ads—but the higher the quality of content, the higher the ad price!

(GC ⚡ Newsletters Of The Week)

#1: First Class Founders by Yong-Soo Chung

Yong-Soo writes a killer newsletter. And his latest article/pod where he interviews the founder of HustleGPT is just marvelous.

Some of the best stuff I've found here:

→ Breaking down a Side Hustle to get from $0 to $1M
→ How to Launch a Successful Newsletter
→ Revealed: My Content Workflow (Using ChatGPT for Content Generation)

Subscribe FREE »

Thanks for making it to the end—I try and save some personal ramblings for this space.

No time to ramble today!

This newsletter's already a day late 🙃

How would you rate this edition?

⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
⚡ Just static...

PS - here are last edition's TWO most popular links:

#1: Road to 10K Newsletter Subscribers Blueprint by Yong-Soo Chung
(90 clicks)
#2: How to Get Your Sh*t Read Online by Growth Currency ⚡ (89 clicks)