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This is GC⚡ #108 — helping you build the newsletter of your dreams

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[GC & Industry News & Announcements]
What You Need To Know

CEX returns this May — tickets are limited
The Creator Economy Expo (CEX) 2023 is for YOU, content creators & content entrepreneurs. Register Now using my coupon code GROWTH100 to save $100!

Need a catalyst for your newsletter?
Kieran wanted to scale his newsletter in 2023. He booked a 60-minute newsletter strategy call with me to get some direction:

"I planned on scaling my newsletter business in revenue and growth. But I wasn't sure on the best way to do it. Dylan was great to speak to. He answered every question I had, plus more. I left with a clear plan on my next steps, and I'm sure these 60 minutes will be a catalyst for the newsletter. Would recommend to anyone interested in their own newsletter biz."

- Kieran Drew

kierandrew.com

(Or book a 30-min strategy call »)

[GC Editorial]
Email Marketing ≠ Newsletters

“Aren't they the same thing?"

I see it all the time. Folks are quick to conflate email marketing and email newsletters.

But they.are.not.interchangeable.

An email newsletter is not the same thing as email marketing.

A case of semantics? Maybe. But both can mean many things.

And the distinction is really important for anyone in a marketing role who’s been tasked with coming up with an “email marketing strategy” or starting a “company newsletter”.

So I'm going to clear up any confusion you may have in this article.

TL;DR — Learn How...

Newsletters can be standalone media businesses (like a podcast, YouTube channel, or TV show)
Newsletters can be part of a content marketing strategy
Newsletters can leverage email marketing tactics & strategies (or not)

Read the article »

[GC Curated: Start + Grow + Improve + Monetize your newsletter]
Your Growth Currency ⚡ This Week

"Knowledge is the currency of growth."

START YOUR NEWSLETTER

⚡ 5 Types of Newsletters for Solopreneurs by Robert Hacala

My Take: Don't overthink your newsletter. Get started with one of these general formats. Robert shares the basics and provides examples to get you started.

GROW YOUR NEWSLETTER

⚡ I stole 9 unconventional newsletter growth strategies from the top creators by Alex Llull

My Take: #1 might be my favorite of these 9 strategies. Give it a try and see what happens.

IMPROVE YOUR NEWSLETTER

⚡ 20,000 Subscribers & 40% Open Rate: Here’s How I Did It (+ How You Can Too) by Elna Cain

My Take: Check out what Elna did to boost her open rates over 10% and some tips on how to write & improve your newsletter.

MONETIZE YOUR NEWSLETTER

⚡ PostApex - Advertise in email newsletters

My Take: Create a free account and start sharing relevant ads to monetize your newsletter TODAY. (Shoutout to Jamie from Minimalist Hustler for this!)

(Newsletter Of The Week)
The GC NOTW 🤘

Best Business Podcasts by Adam Thornhill

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Thanks for making it to the end—I try and save some personal ramblings for this space.

Thanks to all of you who clicked "YES!" last week when asked about earning ad revenue with your newsletter.

If you missed it—and are interested in a deeper dive around newsletter ad & sponsorship monetization—check it out here (scroll until you see the heading "Wanna Learn to Earn with Newsletter Ads?")

OR you can just click YES! if you want to be the first to hear about the project's launch ;)

How would you rate this edition?

⚡⚡⚡⚡⚡ Electrifying!
⚡⚡⚡ A decent jolt.
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